□ Advanced Descriptive Analysis Sensory Course

Sensory Courses and Workshops


 Advanced Descriptive Analysis

This 3 day course is designed for experienced panel leaders or administrators from all consumer product industries. Ideal for professionals who wish to

  • discuss challenging issues encountered with an established panel and advanced descriptive analysis topics, and
  • improve their current descriptive programs and/or practices.

Prerequisite: Have trained a descriptive panel or have worked with/managed a descriptive program

A few of the topics/issues addressed are:

  • Challenging panel issues: panel/group dynamics, panel feedback, motivation and maintenance, and complex panel (or panelists’) scenarios
  • Relevant topics re QUALITATIVE component: Different descriptive lexicons, singular/complex attributes, references, etc.
  • Relevant topics re QUANTITATIVE component: Different scaling methods and scales, issues in the use of quantitative/intensity references, etc.
  • Descriptive project flow. Discussion of all the steps from team meetings to panel feedback. Are you effectively completing each step?
  • Issues involved in tackling new products and new product dimensions by an established descriptive panel
  • Adding panelists to the existing panel pool. Issues and recommended practices
  • Application of descriptive analysis beyond R&D. How to benefit other projects, groups and interaction within and outside your company (clients or suppliers)
  • Case studies
  • Group discussions and interaction

These and other relevant topics will be addressed in this three day workshop.

Instructor: Alejandra Muñoz

Participants are asked to make their own reservations, and cost of hotel room is not included in the course fee.

TBD, 2018
New Jersey. USA
Course Details


To request a registration form and/or more details on this and other courses,
 call (908) 789 0961