╚► S8. Global Sensory and Consumer Insights Programs and Cross-Cultural Research

IRIS: International Resources for Insights and Solutions, LLC (IRIS)

with its international reputation and experience has helped its clients meet international/global objectives, e.g.:

Global sensory/consumer programs and research
> Successful transfer of clients’ domestic sensory/consumer knowledge and methods to international affiliates
> Global standardization of sensory approaches, lexicons and references


Development of successful products in country of interest
> Study of consumer wants and needs
> Successful product development guidance through effective cross cultural research in country of interest

Other global and cross-cultural consumer research projects
> Study of global trends, consumer needs and wants, and product lexicons
> Global product quality monitoring
> Effective cross cultural consumer research studies