Sensory Courses and Workshops

 Advanced Descriptive Analysis

This 3 day course is designed for experienced panel leaders or administrators from all consumer product industries. Ideal for professionals who wish to

• discuss challenging issues encountered with an established panel and advanced descriptive analysis topics, and
• improve own current descriptive programs and/or practices.

Prerequisite: Have trained a descriptive panel or have worked with/managed a descriptive program

A few of the topics/issues addressed are:

• • Challenging panel issues: panel/group dynamics, panel feedback, motivation and maintenance, and complex panel (or panelists’) scenarios
  • Relevant topics re QUALITATIVE component: Different descriptive lexicons.  Issues and challenges with references, etc.
  • Relevant topics re QUANTITATIVE component: Different scaling methods and scales, issues in the use of quantitative/intensity references, etc.
  • Review of  well known and new descriptive methods. Strengths and weaknesses
  • Descriptive project flow. Are you effectively completing each step?
  • Maintaining and working with an an experienced trained panel. Issues, challenges, strategies
  • Application of descriptive analysis beyond R&D.
    How to benefit other projects, groups and interaction within and outside your company (clients or suppliers)
  • Case studies
  • These and other relevant topics will be addressed in this three day workshop.

Emphasis on Group discussions and interaction

No public courses are currently being offered.
Please contact us to discuss virtual courses or consultation.

 To request  more details on this and other courses,
 please call (908) 789 0961