Author Archive

People judge you based on two criteria when they first meet you

   People judge you based on two criteria when they first meet you Harvard Business School professor Amy Cuddy says people judge you based on 2 criteria when they first meet you In her new book, “Presence,” Cuddy says people

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Our brain and smelling Rosemary

Rosemary has been linked to memory for hundreds of years The team at Northumbria University tested the effects of not only rosemary oil but also lavender oil. They then tested these volunteers in a room infused with either rosemary essential

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11 Scents That Can Do Wonders For Your Well-Being

11 Scents That Can Do Wonders For Your Well-Being To most people, a smell isn’t just a fragrance — it’s a memory. When you get a whiff of chocolate chip cookies, you may think of baking in your Mom’s kitchen.

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Smelling salts

Smelling salts Salt is the scent of the moment. Jo Malone Wood Sage & Sea Salt Cologne  is designed to conjure up driftwood and the mineral notes of sea air, and has all the makings of a classic. With notes of

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How our nose makes us “buy” it

“Think you’re using your head to make purchases? Think again” Have you experienced that you walk into a store and you’re hit with the smell of cinnamon, you hear Christmas carols playing — and suddenly you purchase five cashmere sweaters,

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Keep eating that chocolate!

  Could white chocolate compounds also benefit heart health? The potential heart health benefits of dark chocolate may be only partly linked to the flavanol content, with white chocolate – devoid of such compounds – also offering potential cardiovascular benefits,

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► Society of Sensory Professionals

Society of Sensory Professionals (SSP)   2016 Technical and Professional Conference Save the date! October 26–28, 2016 Sheraton Atlanta Hotel Atlanta, GA, U.S.A. http://www.sensorysociety.org/  

2013 Flavor Trends

The McCormick Flavor Forecast has been a leader in identifying emerging culinary trends that inspire a passion for flavor since 2000 (http://www.flavorforecast.com/#the-future-of-flavor). These are the flavor forecasts for 2013: •Black Rum, Charred Orange & Allspice – •Smoked Tomato, Rosemary, Chile

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► ASTM MEETINGS (Sensory Evaluation)

   ASTM E18 (Sensory Evaluation) meetings: ASTM International E18 Fall meeting Tuesday October 10 2017 – Friday October 13 2017 Sheraton New Orleans; New Orleans, LA US        

► ASTM Award of Merit

The ASTM International Award of Merit is the highest society award granted to an individual member for distinguished service and outstanding participation in ASTM Committee activities. Ale Muñoz received the ASTM E18 Award of Merit in October 2012 for her long

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