IRIS: International Resources for Insights and Solutions, LLC (IRIS)
combines its business savvy and technical expertise in sensory and consumer methods, experimental design, statistics and sensory consulting to effectively:
- Select/screen test products and/or variables
- Design the most technically sound and cost effective test and research approaches
- Manage/supervise the research/test execution
- Analyze and interpret data
- Extract relevant information to answer technical and business questions
Methodologies and Sensory Consulting:
- Discrimination and descriptive tests
- Qualitative consumer tests: traditional (focus groups; one-on-ones) and innovative (observational, projective)
- Quantitative consumer tests (CLTs and HUTs)
Examples of projects:
- → Drivers of liking
- → Insights and understanding of consumer language
- → Optimization
- → Claim support
- → Category appraisals