The ability to describe the company’s sensory properties among technical and business professionals  by learning sensory lexicons is the key to effective product cuttings/bench appraisals and other internal communication —A. Muñoz

Do you need to acquaint your managers, researchers/product developers or marketing/market research professionals with:

• the sensory attributes/lexicons of your company’s products?
• sensory/consumer methods and their applications?
• data interpretation approaches?

SENSORY ATTRIBUTES AND LEXICONS WORKSHOPS

These workshops are conducted for product developers, managers and market/marketing research, quality control and assurance professionals.

Topics include

• Generation of lexicons by a descriptive panel
• Main characteristics of sensory descriptive lexicons
  • Desirable/positive  lexicons
  • Flawed lexicons and issues
• Sensory lexicons for the company’s non-sensory staff
  • Do’s and don’ts
  • Generation
  • Use
  • Communication about products’ sensory properties using sensory lexicons
• Demonstrations and exercises – Sensory dimensions/properties
• Demonstrations and exercises – Sensory lexicons

Have IRIS: International Resources for Insights and Solutions, LLC  ( IRIS) help you design workshops to address these and other needs.